Independently owned and wholly committed, MDB Communications is an American full service advertising and communications agency based in Washington, D.C. Founded in 1981, the agency was named to Inc. Magazine's "Inc. 500" list in 1998 and was also recognized on Advertising Age's "Top US Agency Brands by Revenue" in 2007.
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History
MDB Communications was founded in 1981 by Michael David Brown as a graphic design business. In 1987, current CEO Cary Hatch acquired the company and remodeled MDB into a full-service advertising agency. The agency has since received various honors and accolades regarding their work. MDB provides services for B2B and B2C clients both domestically and internationally.
Located at 1634 Eye Street NW in downtown Washington, D.C. MDB Communications focuses on their motto: "Positive Results," with an intent to "build your brand, promote your product, service, or cause, and meet your objectives with inspired creative thinking." Powered by experienced leaders, MDB Communications has provided strategic and creative counsel for clients for more than three decades. Most notably, MDB Communications CCO, Richard Coad is the person credited with the architecture, strategy and creation of the concept that brought the Subway Restaurants to national prominence.
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Services
MDB is a full service, media-neutral agency that works in the following capabilities:
Creative Development: Branding, product, service and advocacy advertising, new product launches, brand refresh
Media Buying and Planning: Broadcast, print, digital, out-of-home, non-traditional
Direct Marketing: Direct mail, sales collateral, digital, database development and management, point-of-sale, trade shows
Market Research: Competitive analysis, primary/secondary research - focus group, telephone/mail, online surveys, creative testing, social media monitoring, analytics
Digital Marketing: Social media, search engine marketing, Google AdWords Partner, website design and development, text and rich content, e-mail design, programming, and broadcast, banner design/programming, campaign monitoring and reporting.
Analytics: Campaign dashboards, buzz metrics, sentiment monitoring, pre-cost campaign metrics, etc.
Production: Print, broadcast, video, digital/web development, collateral
Strategic Consulting: Research synthesis, consumer insight development, marketing planning, social marketing, social media plan, development and implementation
Public Relations: Media relations, advocacy/issues advancement, promotions that support marketing programs
Corporate Social Responsibility (CSR) Storytelling: Leveraging the time, treasure and talent that organizations contribute for the greater good.
Integrated Campaigns: Digital campaign tracking, monitoring, optimization
Clients
With over 30 years of success for clients, MDB has worked with National Geographic Society, D.C. Lottery, Fannie Mae, International Spy Museum, Destination DC, Mandarin Oriental Hotel Group, Sprint Corporation, Neustar, Newseum, and many more, garnering experience in the areas of:
Education
- Johns Hopkins University
- University of Maryland
- American University
- TimeLife
- National Geographic Society
Financial Services
- Fannie Mae
- American Bankers Association
- Wells Fargo
- Calvert Investments
- Homeownership Preservation Foundation
Nonprofit/Government
- US Mint
- DC Lottery
- District of Columbia OTR-OCFO
- Samaritan Inns
- Corcoran
- HEROES, Inc.
- The Wellness Company
- Truth Initiative
- Partnership for a Drug-Free America
Technology/Telecomm
- Neustar
- Sprint
- Raritan
- Global One
- SafeNet
- Zebra Technologies
- Cable & Wireless
- Loral Skynet
- Verisign
Tourism/Hospitality
- Destination DC
- Mandarin Oriental
- Ritz Carlton
- International Spy Museum
- Boston Market
- Newseum
Internship Program
The Internship Program at MDB Communications is a unique opportunity for students to experience the fast-paced environment at an integrated advertising and marketing firm and to work with successful professionals. The program is designed to complement formal education, to enable students to develop their professional skills, and to help students set realistic career goals. MDB Communications is an equal opportunity employer.
References
External links
Official website
Source of article : Wikipedia
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